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TERMS & CONDITIONS OF THE CHALLENGE “HOW MIGHT CCEP IMPROVE TRACEABILITY OF OUR PRODUCTS THROUGHOUT OUR SUPPLY CHAIN IN COLLABORATION WITH OUR PARTNERS TO BUILD TOWARDS A MORE CIRCULAR ECONOMY?”
CHALLENGE: HOW MIGHT CCEP IMPROVE THE TRACEABILITY OF OUR PRODUCTS THROUGHOUT OUR SUPPLY CHAIN IN COLLABORATION WITH OUR PARTNERS TO BUILD TOWARDS A MORE CIRCULAR ECONOMY
These terms & conditions regulate the participation in the challenge “How can technology boost CCEP traceability to build a more circular value chain to reach the Net Zero goals 2040?” (the “Challenge”) launched by Fundació Barcelona Mobile World Capital Foundation (hereinafter, “MWCapital”) in collaboration with Coca Cola Europacific Partners (hereinafter “CCEP”). Participation in this Challenge implies full acceptance and compliance with these terms & conditions.
Consequently, the organizer of this Challenge is MWCapital, with address in Barcelona (08039), Pau Vila Square, 1, sector 2-C, Palau de Mar building, with the CIF G-65760431.
Introduction
MWCapital is a non-profit entity that aims to promote the digital transformation of society, helping to improve people's lives globally. Founded and promoted by the Ministry of Economy and Business of the Government of Spain, the Generalitat de Catalunya, Barcelona City Council, Fira de Barcelona and GSMA, MWCapital also has the support of private companies such as Telefónica, Vodafone, Orange, Damm and CaixaBank. With this public and private support, MWCapital focuses its activity in four (4) areas: the acceleration of innovation through digital entrepreneurship; the transformation of the industry through digital technology; the growth of digital talent among new generations and professionals; and reflection on the impact of technology on our society.
CCEP is the largest independent bottler of Coca-Cola beverage in the world, responsible for producing and bottling beverages, along with managing sales and distribution to customers in 29 countries in Western Europe, the Pacific and Indonesia, with a portfolio that includes some of the world’s most popular and iconic beverages, serving more than 1.75 million customers with a reach of more than 600 million consumers. In particular, Spain, Portugal and Andorra make up CCEP’s Iberian division, with which they serve more than 270,000 customers.
Objective
In 2017, CCEP launched "This is Forward", a sustainability action plan which sits at the heart of CCEP's long-term business strategy and sets out the actions being taken on six key social and environmental topics, ranging from climate action to sustainable packaging. From switching to renewables to reducing the carbon footprint of our ingredients, CCEP are making progress. But are always on the lookout for ways to boost progress, which is why this year, CCEP are launching an open challenge to search for solutions which can help them become even more sustainable.
We are looking for students and entities who can provide technological solutions that can help boost traceability of packaging to help CCEP build a more circular value chain while increasing efficiency and transparency towards its stakeholders (consumers, suppliers and employees)
This Challenge seeks to achieve its objectives by selecting one (1) winning proposal that will lead to the launch of a collaboration. Specifically, within the action framework of this collaboration, it will promote the realization of a pilot project where both the technology and its impact will be validated in the real context of CCEP.
The current Challenge seeks proposals that bring different perspectives and experiences from organisations that can contribute to solving the described challenge. It especially looks for collaborations across the different sectors and fields that are already tackling the described Challenge.
Thus, this Challenge will be governed by these terms and conditions, which, by the simple fact of applying, as established in section “7. How to participate” shall be known and accepted without reservation by the participants.
What is offered by MWCapital
The winning proposal will benefit from:
Preparation of the partnership. MWCapital will be in charge of bringing together the different stakeholders in a collaborative effort to enable the implementation of the winning proposal.
Project execution. MWCapital will co-lead, in collaboration with CCEP, the project execution by assuring the coordination among all partners and defining the project calendar, its objectives, and key milestones.
Project funding. The winning proposal will receive financial support, which will be assessed on a case-by-case basis. Financial support will only be available to activities directly related to the implementation of the winning proposal’s pilot, and will not include any expenses in personnel, travel or subsistence allowances, which must be assumed by the winner. The winner must assume at least 20% of the total budget to implement their proposal (in cash, or in-kind). MWCapital may fund the winning proposal up to a maximum of €40,000 excluding taxes, if so.
Testing ground. The winning proposal will be delivered as a pilot validated in a real-life context at CCEP, coordinated by MWCapital and CCEP.
Communication and dissemination. MWCapital will coordinate the communication activities throughout the project’s life cycle, highlighting the major goals and positioning the project in the field.
Process and key dates
This Challenge comprises four (4) stages, with key dates and locations described below.
Stage 1: Open Call. Submissions must be made between March 12, 2024, and April 21, 2024, at 5:00 PM (CET). Participants must complete their application by registering and submitting their proposal information through the online form available. The 10 semi-finalist entities will be announced between April 22 and April 26, 2024.
Stage 2: Ideation Weekend. The sessions will take place on May 3 and 4, 2024, from 10:00 AM to 6:00 PM (CET) in an online format. However, participants may optionally use the facilities of CCEP in Barcelona and Berlin. The 6 finalist entities will be announced on May 7.
Stage 3: Design Sprint. The sessions will take place on May 16 and 17 in Berlin, and May 23 and 24 in Barcelona. It is mandatory for participants to attend in person at one of these locations.
Stage 4: Pitch Day. The final session will take place on May 28 in an online format. The winning entity will be announced at the end of this session.
MWCapital reserves the right to extend or modify the deadlines for each of these stages.
Language of participation
This is an international Challenge so submissions should be made in English.
Eligibility criteria
Participation in this Challenge is voluntary, free, and open to any legal organisation, without any restrictions based on size or geographical location.
How to participate?
As described above, the Challenge is divided into four (4) stages of evaluation and thus, participation implies the following.
Stage 1: Open Call
The first stage consists of an Open Call that will be open from March 12, 2024, until April 21, 2024, at 5:00 PM (CET). Participants may submit their proposals by registering and completing the submission form available on the website here.
Submitted proposals must comply with the following three (3) criteria:
1. Address the challenge posed by this Open Call.
2. Deliver tangible and measurable outcomes and be ready for the pilot project implementation.
3. The technological components of the proposed solution must also be prepared for the pilot project implementation (Technology Readiness Level > 6).
All applications received will be analysed in the same way. Only proposals that meet the eligibility criteria described previously will be considered for evaluation.
Proposals submitted or attempted to be formalized after the Open Call's closing date and those not including the requested features and requirements will be deemed null and void and, consequently, will not be evaluated.
The organization reserves the right to disqualify, without prior notice, any participants who exhibit, through actions or omissions, fraudulent or abusive behavior or behavior contrary to the law, the rights of third parties, and/or good faith. Additionally, the organization may disqualify any participants engaging in fraudulent actions aimed at achieving a higher score or altering the Open Call's results in any way, whether in their favor or not; as well as to declare as void any proposals considered inappropriate for the image of the MWCapital or CCEP brands.
The information provided by participants upon registering for this Open Call must be accurate, thus participants with incorrect or incomplete data will forfeit any chance to participate in the Challenge.
In the Open Call stage, all eligible proposals will be evaluated by a judging panel consisting of MWCapital and CCEP members. The maximum score for this stage is 100 points, based on the criteria listed below:
1. Proposal Description: 24 Points
- Relevance: the proposal's relevance in addressing the posed problem (6 points)
- Benefits: the scale of benefits and improvements (social, economic, and/or environmental) that the proposed solution could generate for CCEP (6 points)
- Sustainability: clarity and feasibility of sustaining the solution beyond the pilot project (6 points)
- Innovation: the solution's innovativeness and disruptiveness compared to existing market solutions (6 points)
2. Technical Maturity and Testing: 6 Points
- Technology Readiness Level: the solution's maturity and readiness for real-world pilot implementation (6 points)
3. Pilot Project Implementation at CCEP: 31 Points
- Pilot Detail: clarity and detail in the pilot project's objectives, tasks, and timeline (10 points)
- Technical Feasibility: the technical feasibility of implementing the proposed pilot project at CCEP, including the time required to launch the solution and technical needs or requirements (12 points)
- Operational Feasibility: the operational feasibility of implementing the proposed pilot project at CCEP (9 points)
4. Budget and Funding: 12 Points
- Economic Feasibility: economic feasibility of the pilot project, budgetary needs, and resources (6 points)
- Co-funding: the applicant's contribution percentage to the pilot project budget (6 points)
5. Scalability: 12 Points
- Scalability: the potential for scaling the proposal in other contexts (12 points)
6. Team Composition: 6 Points
- Team Profile and Experience: the team's alignment and experience with the pilot project's needs (3 points)
- Team Organisation: adequacy of the organisational structure and responsibility distribution for proper pilot project implementation (3 points)
7. Skills and Partnerships: 3 Points
- Partnerships: the existence and/or need for partners for successful pilot project implementation (3 points)
8. Previous Experience: 6 Points
- Previous Experience: demonstrable experience in similar projects (6 points)
Of all received proposals, the ten (10) proposals with the highest scores in the first stage will be deemed semi-finalist proposals and will advance to the second stage. That is, the Organizer may evaluate less than ten (10) proposals in this stage if less than ten (10) proposals have been received during the Open Call stage. For the avoidance of doubt, submission of the registration form does not guarantee an opportunity to participate in the Challenge. The 10 semi-finalist entities will be announced between April 16 and April 19, 2024.
Stage 2: Ideation Weekend
The 10 semi-finalist entities are required to participate in "Stage 2: Ideation Weekend," a two-day session that will take place on May 3 and 4, 2024.
This session will be conducted online. Methodology masterclasses will be provided online, and various experts globally will also be available online, as well as CCEP employees for specific queries. However, participants wishing to do so may utilize CCEP's facilities (in Barcelona and Berlin) as a coworking space.
During this stage, entities may optionally have access to a talent pool - comprised of students and freelancers from fields such as Design and Storytelling, Engineering, Big Data, Virtual Reality, Artificial Intelligence, Climate Science - who will collaborate at no cost in this 2-day session to enrich the proposal with new ideas and diverse perspectives.
This session involves a guided process following an innovation methodology to evolve the semi-finalist ideas into high-value propositions. The innovation methodology covers the following criteria:
- Value proposition: A high-scope tool to understand the idea's value and competitive advantage
- SWOT: Analysis of the idea's internal and external strengths, weaknesses, opportunities, and threats
- Long-term impact: Analysis of the potential long-term impact of the project
- Business model: That underpins the idea
- Marketing: External communication of the idea's values
- Growth: Of the business model of the idea in the coming years
- Development plan: For the idea, from now to the future
- Feasibility: Technical and commercial feasibility of the idea
- Scalability: The potential for scaling the proposal in other contexts
- Regulations & Future Scenarios: How the idea can anticipate the future and avoid roadblocks
Participants must submit a proposal that addresses all the above criteria by May 5, 2024, at 5:00 PM (CET).
A jury composed of a group of experts from MWCapital and CCEP will evaluate the received proposals, scoring each of the valuation criteria from 0 to 10 points. The maximum score for this stage is 100 points.
Out of the 10 proposals received, the six (6) proposals with the highest scores in the second stage will be deemed finalist proposals and will advance to the third stage. The 6 finalist entities will be announced on May 7.
Stage 3: Design Sprint
Finalist entities are required to participate in one of the "Stage 3: Design Sprint" sessions, which are two-day events taking place on May 16 and 17, 2024 (in Berlin), and May 23 and 24, 2024 (in Barcelona).
These sessions will be held in person. The sessions will occur at the CCEP NxT Labs in Berlin and Barcelona. Finalist entities must choose the city in which they will attend the session. Entities that do not participate in the Design Sprint session will be automatically disqualified.
In order to offset travel expenses, MWCapital will provide a contribution up to 1,000 euros, VAT excluded, to each of the finalist entities. This financial support is designed to assist with the costs associated with attending the in-person stages of the Challenge. MWCapital acknowledges the importance of easing participation for all finalists and is committed to ensure that financial constraints do not hinder the ability of selected entities to engage fully in the competition process.
Therefore, each finalist entity will have to justify that, at least, an amount equal to or greater than the aid provided by MWCapital has been spent on transportation and accommodation. Under no circumstances will MWCapital grant a contribution whose amount exceeds these expenses justified by the relevant entities.
The Design Sprint session consists of two days of intensive work alongside a group of mentors with the goal of refining the proposal and preparing the final presentation. The following tools will be utilized during this session:
- Red lines ideation and loop
- Rapid concept business model
- Rapid synthesis
Stage 4: Pitch Day
Finally, "Stage 4: Pitch Day" will take place on May 28, 2024.
This session will be conducted online. During this session, the six (6) finalist entities will present their proposals (5 minutes) and respond to questions from the jury (10 minutes).
The jury will consist of a group of experts from MWCapital, CCEP, and may additionally include external experts. The jury will evaluate the finalist proposals based on the information gathered during the Design Sprint and the Pitch Day presentation.
In this stage, the jury will evaluate the six (6) finalist proposals. The maximum score for this stage is 100 points, based on the criteria listed below:
1. Real Impact and Inclusion (20 points)
- Identified and Solved Need with High Impact (5 points): Assessment of how the project identifies and solves a need of the Open Challenge, including a well-defined approach and a clear roadmap for the solution.
- Inclusive Approach (5 points): Evaluation of the justification and application of an inclusive approach, ensuring that the project benefits a broad spectrum of the population.
- Stakeholder Focus (5 points): Justification of how the project addresses and solves the needs of employees, suppliers and consumers, assessing the relevance and practical application in these two territories.
- Negative Environmental Impact (5 points): Critical evaluation of the project's presentation in terms of its environmental impact, encouraging projects that minimize or neutralize negative effects on the environment.
2. Economic Viability (20 points)
- Value Proposition (5 points): Clarity and originality of the value proposition, highlighting the unique benefit the project offers.
- Budget (5 points): Detail and justification of the proposed budget, including efficiency in resource allocation.
- Capex (Capital Expenditures) (5 points): Analysis of the initial investment and its amortization over time, evaluating the justification of these expenses for the project's implementation.
- Profit (5 points): Financial projections and strategy to reach profitability, valuing the economic sustainability of the project.
3. Scalability and Feasibility (15 points)
- Short-term Feasibility (2 points): Viability of immediate implementation of the project, ensuring tangible results in the short term.
- Medium-term Feasibility (7 points): The project's ability to adapt and grow, maintaining its relevance and effectiveness in the medium term.
- Long-term Sustainability and Scalability (8 points): Evaluation of how the project demonstrates its potential for growth and adaptability in the long term, including a justified roadmap.
4. Innovation and Technology (15 points)
- Digital Innovation (5 points): Effective and creative implementation of digital technologies that enhance the project.
- Regulation (5 points): Compliance with current regulations, valuing the project's ability to navigate the regulatory framework.
- Digital Data (5 points): Ethical and efficient use of digital data, enhancing decision-making and project personalization.
5. Design Sprint Methodology (10 points)
- Coherence and Application of the Methodology (5 points): Effectiveness in the use of the Design Sprint methodology, assessing the coherence and relevance in the project's context.
- Adaptability and Continuous Improvement (5 points): The project's flexibility to evolve and adapt based on feedback and results during the Design Sprint.
6. Creativity and Presentation (10 points)
- Creativity in Proposal Development (5 points): Originality and lateral thinking demonstrated in the conception and development of the project.
- Final Presentation, Pitch (5 points): Quality and persuasiveness of the final presentation, valuing the ability to effectively communicate the vision and value of the project.
7. Sustainability (10 points)
- Environmental, Social and Economic Impact (5 points): Focus on environmental sustainability and the design of solutions that minimize ecological impact.
- Collaboration and Community Participation between CCEP Countries (Spain and Germany) (5 points): Promotion of cross-border collaboration and active participation of affected communities, valuing projects that build bridges between different actors and cultural contexts.
At the end of the presentations, on the same day, the proposal with the highest score will be declared the winner of the Challenge. The winning entity will have the opportunity to execute a pilot project in a real-life context at CCEP. To this end, the winning entity will be required to sign a collaboration agreement where it commits to actively participating in the pilot project, in accordance with the terms and conditions set forth in these guidelines."
Intellectual property and communication of results
The intellectual and/or industrial property of the projects submitted shall belong to the participants who have submitted them.
By submitting to the Challenge, participants authorise MWCapital and CCEP to use the name of the organisation and/or first and last names of the individuals involved, a summary of their proposal or essential or basic references to it and the photos and biographies provided in any promotional material of the initiative.
MWCapital and CCEP reserve the right to disseminate the different stages, events, or milestones during the Challenge and to communicate the results of the Challenge through any media (internet, media, television, radio, etc.) with prior knowledge of the participants.
Thus, the participants who take part in the Challenge, by this fact, transfer to MWCapital and CCEP the rights to use the images, voice, audio, and video, as well as the names and explanations of their projects, in any media and under any support or format, for the sole purposes of promotion, dissemination and development of the project.
This transfer is made with the right of transfer to third parties, without geographical or temporal limitation and free of charge.
Limitation of liability
MWCapital reserves the right to reject any proposal or withdraw a place in the Challenge if a participant breaches these rules or in the event of a potential conflict of interest. If a participant withdraws or is withdrawn from the Challenge during the evaluation rounds, MWCapital may select a new participant to replace it but is not obliged to do so.
Except for what is provided herein with regard to an aid for travel expenses, MWCapital will not be responsible for or reimburse any costs incurred in submitting materials or information in accordance with the Challenge, including evaluation, response, follow-up, negotiation, or any other costs incurred to comply with the requirements of the Challenge, in conjunction with the implementation of the proposal.
Participants must have access to the internet, as the Challenge can only be accessed via online means. Participants must provide an e-mail address and a valid contact number which will be used to request any additional information needed and to communicate the results.
In applying for the Challenge, participants:
- They are responsible for the authorship and originality of the projects submitted and for the copyright and other intellectual or industrial property rights on any material, product and/or computer programmes or software (whether in printed or machine format).
- They guarantee that they do not infringe any third-party rights, be they industrial, intellectual, or other property rights.
- Acknowledge that they are also the holders, or legitimate assignees, of the full ownership of the supports of any kind, including, by way of example and without limitation, the documentation, and any analogue, magnetic and/or digital supports or materials on which the object of the project is materialised and fixed, totally, or partially.
- They guarantee that they own the intellectual and/or industrial property rights related to the ideas they submit to this Challenge and all creations, databases, tools, methodologies, processes, technologies, know-how, software, and products in general.
The results of the evaluations of each round are final and binding. MWCapital and, where applicable, the collaborating entities, are exempt from any liability, sanction, claim or demand or civil, commercial, criminal, and administrative proceedings, including compensation of any kind or nature and from any expenses (including lawyers’ and solicitors’ fees expressly). The decision of the jury members during the four (4) stages of evaluation is final, and MWCapital and CCEP will not enter into any discussion on the outcome.
Personal data protection
The personal data provided in the framework of this Challenge and the updates of the same will be processed by MWCapital under the provisions of this clause.
MWCapital will only communicate data when strictly necessary. In any case, the data will be treated with a level of protection under the applicable rules on Data Protection and will not be subject to automated decisions.
If personal data of third parties are provided, MWCapital is guaranteed that they have been informed before their inclusion of the points contained in this clause, being personally liable to MWCapital for any damages that may arise in the case of contravention.
Participants may at any time, under the terms established in current legislation, exercise their rights of access, rectification, deletion of data, request that their processing be limited or opposed, as well as request the portability of their data by writing to the address Plaça Pau Vila, number 1, Sector 2-C, 08039, Barcelona, or to the e-mail address lopd@mobileworldcapital.com clearly indicating the right they wish to exercise and enclosing their National Identity Card or similar identification document that proves their identity. A complaint may also be lodged with the Spanish Data Protection Agency.
Invalidity of clauses and consultation and resolution of doubts
If any section of these rules is declared, totally or partially, null or ineffective, such nullity or ineffectiveness will only affect this provision or part of it that is null or ineffective, subsisting in all the rest of the rules and having this provision or the part of it that is affected by not being included, except that, in case of being essential for these rules, it would have to affect them integrally.
In this way, any situation not resolved in these rules will be raised directly with MWCapital, as the organiser of this Challenge, which will dictate the solution to the incident raised, which will at all times be binding on the established rules and will be communicated in writing to the participant affected.
For any questions or doubts related to the objective of the Challenge or the presentation of the participation, interested parties may contact MWCapital through the following e-mail address: challenge@mobileworldcapital.com.
Applicable law and jurisdiction
The law applicable to this Challenge for applications shall be Spanish law.
By submitting a proposal, participants irrevocably accept the jurisdiction of the Courts of Barcelona for any dispute or litigation that may arise in relation to these rules.
Language of this terms and conditions
These terms and conditions may be consulted in English.